Regions Financial Corp. launches new logo

BIRMINGHAM - Regions Financial Corp. has tapped into the deep brand legacies of both Regions and Union Planters to create its new logo.

The logo pairs the Regions signature green color and name and Union Planters signature Greek letter delta in a strong block format and striking green, gold and white color combination.

The new logo, which first was announced internally to associates, comes in conjunction with the finalization of the two companies' merger, said Regions President Jackson W. Moore.

"We have said from the very beginning that Regions is a new regional force in financial services because Regions, Union Planters and our customers are all better together," Moore said. "We really capture the spirit of the future with the new logo, which brings us together in a very visual sense. At the same time, we are staying appropriately linked to the important pasts upon which we have been able to build."

Moore said research done prior to logo development revealed that customers from across the company's combined 15-state footprint in the South, Midwest and Texas identified the tri-leaved delta with Union Planters and the green with Regions, thus the decision to combine the two.

"The look is very strong, and that is fitting," he said. "The outer pyramid of the delta is a symbol of strength and stability, and Regions has long been known for lending its strength.

"The leaves within the delta, which was first used by Union Planters in 1967, are a symbol of growth across the markets we serve and how we anticipate growth within the new Regions," Moore said.